TheAllianceCosmeticGroupisaleadingdistributorofcosmeticsandpersonalcareproducts.BrandportfolioincludesRevloncosmetics,Revlonhaircolor,Aveneskincare,Elancylbodycare,SILKYGIRLcosmetics,SILKYGIRLfragrances,SilkyforMenfragrances,SilkyLipslipcare,SilkyWhitefaceproducts,SilkyCarefemininehygienewash,TokalonfacemasksandCutexnailpolishremover.TheAllianceCosmeticGrouplaunchedSILKYGIRLinJune2005,addingnewexcitementtothelandscapeofcolorcosmeticsinthemassretailmarket.SILKYGIRLoffersacompleterangeofhighqualitycolorcosmeticsthatwillmeettheneedsofdiscerningconsumersinboththeurbanandsuburbanmarkets.SILKYGIRL’sbrandpersonalityisfun,young,colorfulandexudesconfidence.Thecorepromiseofthebrandisdeliveredthroughthelatestcolortrendandhighqualityspecificationsoftheproducts.SILKYGIRLisnowmarketedatover1,000cosmeticscountersinMalaysia,Singapore,BruneiandJakarta.InMalaysia,itisavailableatGuardian,Watsons,Parkson,Jusco,Sasa,Apexandotherindependentsupermarketsandpharmacies.FollowingthesuccessofSILKYGIRLcolorcosmetics,theAllianceGrouplauncheditsfragrancelineinJuly2006.ApartfromintroducingtheSILKYGIRLwomen’sfragrances,theAllianceCosmeticGroupalsointroducedtheSilkyforMenfragrances;bringingonboardMalaysianheartthrobMawiintotheSilkyfamily.