Foundedin1988inSouthAfrica,AcaJoewasessentiallyabacklashagainstpowerdressing.Gonearethedaysof“clothingyouhavetowear”–AcaJoeembracesarelaxedattitudeandpromotes“clothingyouwanttowear”.Thisattitudeandpassionfor“off-duty”gearhasendearedthebrandtomanySouthAfricansandappeals,inparticulartothosewhoenjoyslifeontheedge,constantlypushingtheboundariesintheirownpersonalachievementsandsportsgoals.Withitsactiveandadventurousapproach,AcaJoeembodiesthecamaraderieofthegame,CupFinalmomentsandsportingheroes.Itpromotesfindingthatplacebeyondyourcomfortzonewherethemagichappensandcelebratesexcellence–bothinitsdesignphilosophyandthequalityofgarments.
Echoingtheinfinitepossibilityofcampuslife,AcaJoerecreatesdesirablebasicsintheseason’shotteststyles.Inlinewithitsethos,thebrandisalsoinvolvedwithsomeofthelargestsportingeventsacrossSouthAfricaincludingtheSani2C,theCapeTownmarathonandtheProClassisCyclingseries.DuringthemonthofAugust,AcaJoeopeneditsfirstinternationalstoreinsunnyMauritius.